Dental Marketing Design
Bring Your Practice to Life
Marketing BASICS
What is the best way to market your dental practice?
Take a genuine interest in your patients and your staff. Do this consistently, and your practice will thrive … as will your life.
Surround yourself with qualified service providers. Train them well. Advance them and remunerate them accordingly.
Bring your “A” game to every treatment. Develop your interests with quality CE.
Ensure you are professionally attired and groomed. Set the same standard for your staff and practice environment.
Inform your patients using a variety of communication media:
Verbal, Visual, Audible, Written. Patients absorb information differently.
Prioritize Your Marketing Mandate:
Integrity - Be Available, Punctual and Respectful with Dental Patients and Staff
Dental Brand Identity – Know What You Stand For - Logo, Colors, Tagline
Define and Refine your New Dental Patient Experience – All the Firsts
SEO – Be Searchable on the Net – Follow with Inform and Connect
Social Media for Dentistry – Facebook, LinkedIn, Instagram, Twitter – Necessary?
Dental Signage – Clear, Concise and Brand Consistent
Flat Screens – Messaging Opportunities
Print Materials – Opportunity to Educate, Stationery
Dental Verbiage – Diagnosis and Treatment – Communicate Effectively
Professional Contacts - Insurance, Specialists, Visitors, Commercial Neighbors